Stop sub-leasing seats from larger agencies. Start owning direct supply access. Here's why you should act now:
Pay 15-25% extra commissions for restricted DSP access
6+ hours weekly reconciling campaigns across multiple dashboards
Limited inventory access reduces campaign performance potential
Direct DSP access with your branding eliminates sub-lease fees and gives you full control over client relationships and margins
Single dashboard consolidates all campaign data, automated commission tracking, and streamlined client reporting in one platform
Pre-integrated access to Google Supply, independent publishers, and premium inventory typically reserved for enterprise agencies
"The self-served DSP has made running and maintaining campaigns so much easier. The performance modules also work like magic."
Common questions from agencies about campaign management and optimization
Mid-tier agencies typically spend 6+ hours weekly just reconciling campaigns across multiple dashboards and platforms. Add manual bid adjustments, performance reporting preparation, and commission calculations - that's 15-20 hours per week on tasks that should be automated. Unified platforms with automated optimization and consolidated reporting can reclaim 70% of that time for strategic work.
Clients are getting burned by black-box DSP buying and hidden fees in the supply chain. They want to see exactly where their budgets go, which inventory performs best, and what markups exist at each layer. Agencies that can provide full supply path transparency and real-time performance data will win more clients and justify higher service fees in 2025.
Automation handles execution, but supply curation and strategic optimization remain permanently human advantages. While enterprise agencies rely on algorithmic buying, you can provide curated access to quality mid-tier publisher inventory that algorithms miss. Your relationships with diverse supply sources, campaign strategy development, and client consultation can't be automated - that's where sustainable margins live.