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AdTech Insights & Industry Knowledge

Explore the latest trends, strategies, and innovations in digital advertising, programmatic technology, and publisher monetization.

Featured Articles

AdTech Strategy
Still Renting Your DSP Seat? Why the 'Cost of Doing Business' is Costing You Your Business.

Here's why the old rules no longer apply.

Monetization
You Haven't Stopped Experimenting Because It's Risky. You've Stopped Because It's Hard.

In monetization, playing it safe is the riskiest move of all.

Partnerships
Gaming Monetisation Is Evolving. So Should Your Stack

Adster + Artifact partner to bring clarity, control, and privacy-first monetisation to gaming publishers.

Platform
Adster's Ads Monetization Platform - Full Stack Ads Platform For Publishers With Real-Time Data Intelligence

How is AMP optimizing publisher's revenue (leveraging ML and AI capabilities)

All Articles

All CategoriesAdMobAdTechAdTech StrategyDSPDataDisplayGamingHeader Bidding
Innovation
Adster Awarded US Patent for Latency-Reducing Ad Tech Innovation

This innovation helps publishers recover lost revenue by preemptively caching ad creatives

Strategy
The Power of Diversifying Revenue Streams in Digital Advertising: A publishers guide

Why Diversify Revenue Streams?, How Self-Serve Platforms Facilitate Diversification?

Targeting
The Vital Role of Targeted Advertising and Personalization

The Emergence of Adster's AdsEase Platform: A Game-Changer in Targeted Advertising:

Strategy
Maximizing Cost-Effective Advertising: Tips and Strategies

Tips and Strategies for Small Businesses with Adster's AdsEase..

Publishing
The Evolution of Digital Publishing: Unlocking Exponential Growth in Digital Advertising Opportunities

Maximizing Revenue Through Mobile, Programmatic, CTV, and Native Ads

Native Ads
Harnessing the Power of AdMob Native Ads for Optimal User Experience and Revenue

Enhance User Experience and Revenue with AdMob Native Ads Integration

Header Bidding
Header Bidding in Mobile Apps: Revolutionizing Monetization and Overcoming the Limitations of Waterfall

Maximize App Revenue and Efficiency with Header Bidding

Mobile
In-App Advertising: Unlocking Monetization Opportunities for App Publishers

Boost Your App's Revenue with Effective In-App Advertising Strategies

Native Ads
Native Advertising in Mobile Apps: Benefits, Pitfalls, and Considerations for App Publishers

Strategic Insights and Practical Guidance for App Publishers Implementing Native Advertising

Prebid
Prebid: Empowering App and Web Publishers in Programmatic Advertising

Optimizing Revenue with Prebid: A Guide for Publishers

Gaming
The Rise of Programmatic Ads in Mobile Games: A Deep Dive into Modern Advertising Trends

Unveiling Trends and Innovations in Programmatic Ads for Mobile Games

DSP
Programmatic DSPs: Unlocking the Power of Automated Media Buying for Publishers

Unlocking the Benefits of Programmatic DSPs for Publishers

Monetization
Navigating the Challenges of In-App Inventory Monetization through Programmatic Advertising

Overcoming Programmatic In-App Monetization Challenges

Self-Serve
Self-Serve Programmatic Advertising: Revolutionizing Digital Marketing

Empowering Businesses with the Future of Self-Serve Programmatic Advertising

Publishing
The Evolution of Digital Publishing Platforms

Exploring the Future of Digital Publishing's Innovations and Trends Reshaping Content Creation and Distribution

Programmatic
The Future of Advertising: Programmatic Media Buying

Programmatic Media Buying Efficiency, Precision and Real Time Optimization in Advertising

Display
The Future of Programmatic Display Advertising

Leveraging Programmatic Display Advertising Trends to Maximize ROI in Digital Campaigns

Native Ads
The Power of Native Ads in Programmatic Advertising

Enhancing User Experience and Engagement with Native Ads in Programmatic Advertising

Programmatic
The Programmatic Advertising Value Chain: An In-Depth Exploration

Unraveling the Components and Impact of Programmatic Advertising

Mobile
The Rise of In-App Advertising: Trends and Insights

Unlocking the Potential of In-App Advertising in the Digital Era

Revenue
Understanding eCPM in Programmatic Ads: Maximizing Your Revenue Potential

Strategies to Optimize eCPM for Maximum Ad Revenue

Platforms
Understanding Programmatic Ad Platforms: A Comprehensive Guide

Navigating Programmatic Ad Platforms for Optimal Advertising Results

RTB
Understanding RTB in Programmatic Advertising: A Deep Dive

Harnessing the Power of Real-Time Bidding for Efficient and Targeted Advertising

Optimization
Understanding Traffic Shaping in Programmatic Advertising

Optimizing Ad Delivery and Enhancing User Experience with Traffic Shaping

Optimization
Yield Optimization in Programmatic Advertising: Maximizing Revenue

Effective strategies include diversifying, leveraging machine learning, and optimizing placement.

AdTech
What is Advertising Technology (Adtech)?

Ad Tech: Revolutionizing Digital Marketing and Advertising

DSP
What is a Demand Side Platform(DSP)? How does it help advertisers to buy Ad space more efficiently?

Streamlining Ad Space Purchasing: The Power of Demand-Side Platforms

AdMob
Google Admob

Maximizing App Revenue and User Engagement with Google AdMob

SSP
PubMatic in the Digital Advertising Ecosystem

Optimizing Ad Revenue and Audience Reach with PubMatic

Data
What is a Customer Data Platforms (CDP) in Digital Advertising?

Harnessing the Power of Unified Customer Data for Personalized Marketing

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