Adster + Artifact partner to bring clarity, control, and privacy-first monetisation to gaming publishers. If you're a gaming publisher, chances are you've heard this before:“Your monetisation setup is fine.”

Here's The Thing:

1. But fine doesn't mean future-ready.
2. Not when your stack is a black box.
3. Not when privacy compliance is patchwork.
4. And definitely not when your ad revenue isn’t growing with your game.

Why Artifact Took a Different Path

1. Mindful Infrastructure Choices: To support our scale while maintaining cost-effectiveness, we've made strategic decisions in our tech stack. By deploying open-source solutions like Traefik for load balancing and ingress, and self-hosting Prometheus and Grafana for observability, we've achieved remarkable efficiency. The result? We process billions of logs daily with a cloud bill that rarely exceeds $100.
2. Optimized Communication Architecture: We've embraced async event-driven communication between services, and where server-to-server calls are necessary, we ensure zero round trips outside our VPC in GKE clusters. All internal communication leverages Protocol Buffers over internal IPs, maximizing efficiency.

Data Intelligence at the Core
Led by Sony Joseph, Artifact has built one of the most intelligent monetisation engines in gaming—balancing UX, player retention, and ad revenue uplift without adding complexity to their tech stack. But even the smartest teams hit limits when mediation partners operate like black boxes.

How Adster Unlocks More From the Same Stack
We partnered with Artifact to help them:

1. ✅ Gain full visibility into monetisation logic
2. ✅ Run a privacy-first ad strategy that drives revenue
3. ✅ Regain control over demand partners without code rewrites
4. ✅ All this—without rewiring their existing stack or adding dev burden.

Why This Partnership Matters for Gaming Publishers
Clarity scales: New demand partners won’t perform better unless your stack is transparent and optimised.
Privacy isn’t optional: Adster brings privacy-first programmatic monetisation that complies—and converts.
Control is the differentiator: More demand doesn’t mean more revenue. Smart mediation does.

Want to Unlock More Ad Revenue—Without Engineering Effort?
Adster helps you grow your existing monetisation setup, make every ad partner work harder, and bring clarity back into your revenue strategy.
Get in touch with us