1.Banner Ads
These are rectangular ads displayed at the top or bottom of the screen. They remain on the screen while users interact with the app and can refresh automatically after a set period.

2.Interstitial Ads
Full-screen ads that cover the entire app interface. They are typically displayed at natural transition points in the app, such as between levels in a game or during content loading. Interstitial ads can be static, video, or rich media.

3.Rewarded Ads
These ads allow users to watch a video or engage with an interactive ad in exchange for a reward, such as in-app currency, extra lives in a game, or premium content. They provide a win-win situation for both users and developers

4.Native Ads
These ads match the look and feel of the app's content, making them less intrusive. They can be customized to blend seamlessly with the app's design and can include images, videos, and text.

5.App Open Ads
These are full-screen ads that appear when users open an app. They are ideal for monetizing the loading screen and are typically displayed when the app is launched from the background.

1.Cost-Per-Click (CPC): Publishers can earn revenue each time a user clicks on an ad. The amount earned depends on the advertiser's bid for the ad placement.

2.Cost-Per-Thousand Impressions (CPM): Publishers earn revenue based on the number of times ads are shown in their app. This model is ideal for apps with high traffic volume.

3.Cost-Per-Action (CPA): Revenue is generated when users take a specific action after interacting with an ad, such as signing up for a newsletter or making a purchase. This model is less common but can be more profitable.

4.Cost-Per-View (CPV): For video ads, publishers earn revenue based on the number of times users view the ad. This is commonly used for rewarded video ads.

1.Monetization
AdMob provides an easy way for app developers to earn money by displaying ads. It offers multiple ad formats, allowing publishers to choose the best option for their app and audience.

2.Global Reach
AdMob has a vast network of advertisers, ensuring that publishers can access a diverse range of ads, thereby increasing the chances of earning revenue.

3.Ad Mediation
AdMob offers mediation capabilities, allowing publishers to serve ads from multiple ad networks. This maximizes fill rates and increases revenue potential.

4.Advanced Analytics
AdMob provides detailed analytics and reporting tools, helping publishers track ad performance, understand user behavior, and optimize their monetization strategies.

1.Targeted Advertising
Google AdMob allows advertisers to target specific audiences based on various parameters like device type, location, demographics, age group, and interests. This guarantees that ads are shown to the most relevant users.

2.High Engagement
By offering various ad formats, including interactive and rewarded ads, AdMob enables advertisers to create engaging ad experiences that can lead to higher conversion rates.

3.Global Reach
With access to a wide range of apps across the globe, advertisers can reach a large and diverse audience, making AdMob an effective platform for global campaigns.

4.Real-Time Bidding (RTB)
AdMob's integration with Google Ads enables real-time bidding, allowing advertisers to compete for ad placements and ensuring that they get the most value for their ad spend.