1.Ad Inventory Access
Demand side platform connects advertisers with alot of supply-side platforms (SSPs) and ad exchanges where publishers list their available ad spaces.

2.Real-Time Bidding (RTB)
When a user visits a website, a bid request is sent to the DSP with details about the user, such as demographics, browsing behavior, and more. The DSP evaluates this data against the advertiser's criteria and bids in real time for the ad space.

3.Targeting and Optimization
DSPs use advanced algorithms and data to target specific audiences based on various factors like age, gender, interests, location, etc. They continuously optimize the ad delivery based on performance metrics like clicks, conversions, and cost-per-acquisition (CPA).

4.Ad Serving and Reporting
Once a bid is won, the DSP serves the ad to the user. It also provides detailed reporting and analytics on campaign performance, helping advertisers adjust their strategies in real time.

1.User Interface (UI)
Advertisers can set up and manage their campaigns, define targeting criteria, and allocate budgets.

2.Data Management Platform (DMP)
Integrate with the DSP to store and organize audience data, which is then used for personalization and targeting.

3.Bidder
It is the main element responsible for evaluating bid requests and deciding the appropriate amount to bid for each impression

4.Ad Exchange Connection
Links the DSP to various ad exchanges, where the actual buying of ad space occurs.

5.Analytics and Reporting
Provides detailed insights into campaign performance, including impressions, clicks, conversions, and more.

1.Self-Serve DSPs
Allow advertisers to manage their campaigns directly through an intuitive interface. These are popular among businesses looking for more control and flexibility.

2.Full-Service DSPs
Offer managed services where a team of experts handles the entire ad buying process, from setting up campaigns to optimizing them.

3.White-Label DSPs
Platforms that can be branded and customized by agencies or businesses, providing them with a proprietary solution for their clients.

1.Automation
DSPs reduce time and effort by automating the ad buying process, which eliminates the need to purchase ad space manually.

2.Broad Reach
They provide access to a wide range of ad inventory across multiple channels and publishers, maximizing the advertiser's reach.

3.Precise Targeting
By leveraging data and advanced algorithms, DSPs enable highly targeted ad campaigns, ensuring ads reach the most relevant audience.

4.Real-Time Optimization
DSPs continuously optimize campaigns in real-time, adjusting bids and targeting to improve performance and ROI.

1.Cost Efficiency
DSPs enable more efficient use of advertising budgets by targeting specific audiences and minimizing wasted spend.

2.Transparency
Advertisers have full visibility into where their ads are being displayed and how their budgets are being utilized.

3.Flexibility and Control
DSPs offer granular control over campaign settings, including targeting, budget allocation, and ad creatives.

4.Scalability
DSPs can easily scale campaigns across multiple channels and formats, accommodating growing advertising needs.

5.Data-Driven Insights
The detailed analytics and reporting provided by DSPs help advertisers make informed decisions and fine-tune their strategies for better results.