Adster team of Ketan and Sam were at the Prebid Summit event by Prebid in New York USA on Oct 15th 2024. Some great conversations with some of the largest publishers like Lind Chen of Chegg and partners like Barry Adams at Criteo.
More About Prebid Summit
The Prebid Summit 2024, held in New York City on October 15, gathered digital advertising professionals to discuss the latest developments in open-source ad tech, addressable media, and programmatic advertising. Known for advancing industry standards and transparency, the summit attracted publishers, ad tech vendors, and brands, all exploring how Prebid's technology suite could streamline their ad delivery and yield management.
Key topics included updates on Prebid's open-source header bidding solutions, with emphasis on new capabilities for data privacy and identity resolution. Panelists and sessions also covered optimization techniques for in-app and video ads—both fast-growing segments—as well as strategies for enhancing user experience through contextual targeting and streamlined ad loading. These innovations promise advertisers improved audience reach while helping publishers retain ad revenue within a more privacy-conscious framework.
Conference Snapshot
Event Details
More About Adster's Ad Monetization Platform
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- Ad network orchestration
- Client and server side mediation
- Yield optimization (dynamic floor pricing at a user level)
- Direct and programmatic ad serving
- Campaign tracking & optimization capabilities (with look alike modelling)
- Pre-integrated to both programmatic (GAM, META, Amazon, AppLovin etc) and direct demand channels (through Adster managed DSP)