Adster team of Girish and Sam were at the Programmatic IO event by Adexchanger in New York USA from Sept 24-25th. Team had some fascinating conversations with some of the largest publishers like Ganjing Word and partners like Media.Net.
More About Programmatic IO by Adexchanger
The Programmatic I/O New York conference has established itself as the premier event for digital marketing professionals, advertisers, publishers, and ad tech companies. As the programmatic advertising landscape continues to evolve, the 2024 edition promises to be more impactful, offering invaluable insights into the latest trends, tools, and strategies shaping the future of advertising. Whether you're a marketer looking to optimize your programmatic ad strategies or a publisher aiming to increase revenue, Programmatic I/O New York is the place to be.
The Programmatic I/O conference for 2024 combines educational content with networking opportunities for attendees to learn and connect. The 2024 conference will feature the following speakers and sessions:
- Vinny Rinaldi from Hershey's and Stephen Yap from Google will present on their latest advancements in ad technology.
- Ben Hovaness of OMD and Cavel Khan of Group Black will discuss the state of the open internet.
- CTO and president of StackAdapt, Yang Han, will cover generative AI.
- Shweta Khajuria, a managing director of Wolfe Research, will discuss the impact of the DOJ's historic ad tech antitrust case on the open web.
- Hear insights from other speakers such as Tony Ayaz, Claire Atkin, Allison Schiff, and Jason Kint, who will be part of interactive discussions.
- The conference will provide attendees with actionable strategies to implement right away, brainstorm with experts, power up their programmatic advertising, and access the latest information on commerce media, CTV, privacy, and more.
- Attendees will have opportunities to participate in workshops, speaker Q&A sessions, and networking events.
Conference Snapshot
Event Details
More About Adster's Ad Monetization Platform
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- Ad network orchestration
- Client and server side mediation
- Yield optimization (dynamic floor pricing at a user level)
- Direct and programmatic ad serving
- Campaign tracking & optimization capabilities (with look alike modelling)
- Pre-integrated to both programmatic (GAM, META, Amazon, AppLovin etc) and direct demand channels (through Adster managed DSP)