Adster team: Ketan, Girish and Sam were at the Advertising Week conference by Emerald in New York USA from Oct 7-10th. Some of the sessions had great insights into what advertisers are expecting. Concepts like curation, SPO including CTV are the buzzwords. In some way it feels like we are going back to 2000s of advertisement where inventory was cornered on direct basis unlike programmatic buys. Counterintutive, but it is what it is.
Team had some great conversations with some of the largest publishers like Washington Post and partners like E-Planning.
More About Advertising Week Oct 7-10 NewYork
Advertising Week has always been a focal point for industry professionals looking to explore emerging trends, network with key players, and gain insights into where the marketing world is headed. In 2024, the landscape of advertising will be more dynamic than ever. With ongoing shifts in consumer behavior, the rise of new media channels, and the challenges of data privacy, brands are in constant search of innovative solutions. Advertising Week 2024 offers a platform for professionals to discuss these issues and present actionable strategies.
Some of the adtech industry relevant topics to covered during the Advertising Week 2024:
- The Rise of AI and Automation in Marketing
- Sustainability in Advertising
- Navigating the Cookieless Future
- The Evolution of Consumer Behavior
Top Trends to Watch at Advertising Week 2024:
- Interactive and Immersive Advertising technologies like augmented reality (AR) and virtual reality (VR)
- The Power of Data in Driving Marketing Decisions
- Diversity, Equity, and Inclusion in Advertising
- Influencer Marketing 3.0
Adster Team @ Conference
Event Details
More About Adster's Ad Monetization Platform
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- Ad network orchestration
- Client and server side mediation
- Yield optimization (dynamic floor pricing at a user level)
- Direct and programmatic ad serving
- Campaign tracking & optimization capabilities (with look alike modeling)
- Pre-integrated to both programmatic (GAM, META, Amazon, AppLovin etc) and direct demand channels (through Adster managed DSP)
- Solution for Android, iOS, Reactnative & Unity