In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionising ad monetization.

🔍 What’s Inside This Episode?

• ✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.
• ✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.
• ✅ The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue.
• ✅ The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions.
• ✅ What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers.
• ✅ The challenges of building in-house ad solutions vs. using a ready-made platform like Adster.
• ✅ Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers.

📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!

🎧 Listen, Subscribe & Stay Ahead in AdTech!

Listen to this episode on:
Spotify
Amazon Music