From Nielsen to Adster: Sam Bell on the Biggest Shifts in Digital Advertising




Adster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies.

Key Talking Points:

  • ✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups
  • ✅ The rise of programmatic advertising and its impact on publishers
  • ✅ Challenges publishers face in scaling monetization & navigating walled gardens
  • ✅ The role of AI, machine learning, and dynamic pricing in ad optimization
  • ✅ How Adster's meta-mediation platform is revolutionizing transparency & efficiency

🔍 Why It Matters:

This episode is a must-listen for AdTech professionals, publishers, and anyone curious about the future of digital advertising. Don’t miss Sam’s insights on how publishers can take back control and maximize ad revenue!

🎧 Listen, Subscribe & Stay Ahead in AdTech!

Listen to this episode on:
Apple
Spotify
Amazon Music

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