Retail Media Network Platform
Comprehensive, compliance-ready platform for future-proof retail media.
Table of Contents
Executive Summary
Platform overview and value proposition
Market Opportunity
$100B+ retail media landscape
Platform Capabilities
AI-powered optimization features
Technical Architecture
Scalable infrastructure design
Competitive Analysis
Market positioning and advantages
Implementation
Roadmap and integration process
Team & Vision
Leadership and company mission
Next Steps
Partnership and engagement
Executive Summary
What We Do
Adster provides AI-powered retail media platforms that help retailers monetize their digital properties while enabling brands to reach high-intent shoppers at the point of purchase.
Our Impact
- 25-40% revenue increase for publishers
- 3x higher conversion rates vs display ads
- 98%+ fill rates with premium demand
- Full compliance with privacy regulations
Market Opportunity
$100B+
Global Market Size by 2025
Retail media is the fastest-growing advertising category, expected to reach $100+ billion globally by 2025.
90%+
Retailer Adoption
Major retailers are investing heavily in retail media networks as a key revenue stream.
Why Retail Media?
High-Intent Audience
Reach shoppers when they're actively browsing and ready to purchase
First-Party Data
Leverage rich customer data in a privacy-compliant way
Better Attribution
Closed-loop measurement from ad exposure to purchase
Higher Performance
3-5x better conversion rates compared to traditional display ads
Retailer Pain Points Today
❌ Technical Complexity
- • Building retail media infrastructure from scratch
- • Managing multiple demand sources and bidding systems
- • Real-time optimization requires significant engineering resources
❌ Revenue Optimization
- • Poor fill rates and low eCPMs
- • Manual campaign management and pricing
- • Lack of AI-powered yield optimization
❌ Compliance & Privacy
- • GDPR, CCPA, and other privacy regulation compliance
- • First-party data protection and segmentation
- • Cookie deprecation and identity resolution
❌ Scale & Integration
- • Limited to basic sponsored product placements
- • Difficulty integrating with existing e-commerce stack
- • Lack of advanced targeting and personalization
Adster Solves All These Problems
Comprehensive, AI-powered retail media platform that handles complexity so you can focus on growth
Competitor Landscape
Adster's Competitive Edge
AI-First Approach
Advanced machine learning for real-time optimization
Privacy Compliant
Built-in GDPR & CCPA compliance from day one
Easy Integration
Plug-and-play setup with existing platforms
Our Vision & Mission
Our Vision
To democratize enterprise-grade retail media technology, making it accessible to publishers and retailers of all sizes worldwide.
Our Mission
To eliminate the revenue gap between large enterprises and smaller publishers by providing AI-powered optimization tools that drive measurable growth.
Platform Capabilities Overview
For Retailers
Revenue Optimization
AI-driven yield management to maximize ad revenue
Customer Insights
Deep analytics and behavioral segmentation
For Brands
Precise Targeting
Reach high-intent shoppers at point of purchase
Full Attribution
Complete measurement from impression to sale
Technology
AI/ML Engine
Advanced algorithms for optimization
Real-Time Data
Process 10TB+ data daily
Real-Time Catalog & User Feeds
Dynamic Product Catalog
- • Real-time inventory updates
- • Automated product categorization
- • Smart pricing optimization
- • Cross-platform synchronization
Performance Metrics
Intelligent User Feeds
- • Personalized product recommendations
- • Behavioral targeting algorithms
- • Real-time user segmentation
- • Cross-device tracking
AI-Powered Features
Programmatic & Self-Serve Experience
Programmatic Platform
Real-Time Bidding
Advanced RTB engine with microsecond response times
AI Optimization
Machine learning for bid optimization and targeting
Self-Serve Dashboard
Campaign Management
Intuitive interface for creating and managing campaigns
Real-Time Analytics
Live performance tracking and optimization insights
Integration
API First
Comprehensive APIs for seamless integration
Enterprise Ready
SOC2 compliance and enterprise-grade security
Compliance & Privacy Readiness
Privacy by Design
- GDPR compliant data processing
- CCPA privacy regulations support
- First-party data protection
- Cookie-less targeting solutions
Data Security
- End-to-end encryption
- SOC2 Type II certified
- Regular security audits
- 24/7 monitoring and alerts
Global Compliance Coverage
Technical Architecture
End-to-End Platform Architecture
Real-time platform designed for seamless integration, scale, and compliance. Built on modern APIs with industry-standard connectors.
Data Layer
Real-time data processing and storage
AI Engine
Machine learning optimization
API Gateway
Secure API management
Security Layer
Enterprise-grade protection
Key Performance Metrics
Competitive Differentiators
What Sets Us Apart
- AI-first approach with proprietary machine learning algorithms
- Privacy-compliant by design, ready for cookieless future
- White-label solutions for enterprise clients
- Plug-and-play integration with existing platforms
Proven Results
Ready to outperform your competition?
Join the retailers already seeing 25-40% revenue increases with Adster
Implementation Roadmap
Discovery
Requirements analysis and technical assessment
Integration
Platform setup and API integration
Testing
A/B testing and performance optimization
Launch
Go-live with full monitoring and support
What's Included
Technical Implementation
- API integration and setup
- Custom dashboard configuration
- Data migration and validation
- Performance optimization
Support & Training
- Dedicated account manager
- Team training sessions
- 24/7 technical support
- Regular optimization reviews
Total Implementation: 4-8 weeks
From initial setup to full optimization
Business Model & Growth
Revenue Model
Revenue Share
Percentage of ad revenue generated through our platform
SaaS Licensing
Monthly/annual subscription for enterprise features
Professional Services
Implementation, training, and optimization consulting
Growth Metrics
Target Markets
Leadership Team
Rajiv
Co-Founder & CEO
Ex-CPO @ Melorra, Truecaller, Dailyhunt, Vizury. Built Truecaller Adsrouter - one of the largest mobile ad platforms. IIMK Alumnus.
Ranganathan
Co-Founder & CTO
Ex-CTO @ Xoxoday, Vizury, HP. Built location intelligence platform processing Hotstar's 25BN user events per day.
Girish
Co-Founder & CBO
Ex-CBO @ Xoxoday, Infosys, IBM. 25+ years experience in client facing roles. XLRI Alumnus.
Ketan
Co-Founder & CPTO
Ex-Twitter, Truecaller. Part of core team handling timeline feed at Twitter. BITS Pilani CS Alumnus.
80+ Years combined experience from leading tech companies
Next Steps & Call to Action
Contact Information
Ready to Get Started?
Schedule Discovery Call
30-minute consultation to understand your requirements
Technical Assessment
Review current setup and integration possibilities
Custom Proposal
Tailored solution with expected ROI projections
Ready to 3x Your Ad Revenue?
Join 50+ publishers already maximizing their potential