We're proud to announce that Adster has been granted a US patent for our breakthrough technology that reduces ad latency and improves delivery efficiency in real-time bidding environments.
This innovation helps publishers recover lost revenue by preemptively caching ad creatives—without disrupting their existing mediation or header bidding setup.
Read the full press release:
Adster awarded US Patent for breakthrough in reducing latency
What This Means for Publishers
This patented technology represents a significant advancement in addressing one of the most persistent challenges in programmatic advertising: latency.
By preemptively caching ad creatives, we're able to reduce the time between ad request and delivery, which directly translates to improved user experience and higher revenue for publishers.
The best part? This innovation integrates seamlessly with existing setups, meaning publishers can benefit from reduced latency without disrupting their current monetization stack.