Adster @ Prebid Summit Oct 15 2024 New York USA
The Prebid Summit 2024, held in New York City on October 15, gathered digital advertising professionals to discuss the latest developments in open-source ad tech, addressable media, and programmatic advertising. Known for advancing industry standards and transparency, the summit attracted publishers, ad tech vendors, and brands, all exploring how Prebid's technology suite could streamline their ad delivery and yield management.
Key topics included updates on Prebid's open-source header bidding solutions, with emphasis on new capabilities for data privacy and identity resolution. Panelists and sessions also covered optimization techniques for in-app and video ads—both fast-growing segments—as well as strategies for enhancing user experience through contextual targeting and streamlined ad loading. These innovations promise advertisers improved audience reach while helping publishers retain ad revenue within a more privacy-conscious framework.
Privacy & Identity
- •Data privacy and identity resolution updates
- •Privacy-conscious advertising frameworks
- •Contextual targeting strategies
Tech Innovation
- •Open-source header bidding solutions
- •In-app and video ad optimization
- •Streamlined ad loading techniques
The Prebid Summit represents a crucial gathering for the programmatic advertising ecosystem, bringing together stakeholders to shape the future of open-source ad technology and industry standards.
Growth Areas
- •In-app advertising optimization
- •Video advertising innovation
- •Connected TV (CTV) solutions
Publisher Benefits
- •Enhanced yield management
- •Revenue retention strategies
- •Improved user experience
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- Ad network orchestration
- Client and server side mediation
- Yield optimization (dynamic floor pricing at user level)
- Direct and programmatic ad serving
- Campaign tracking & optimization capabilities (with look alike modelling)
- Pre-integrated to both programmatic (GAM, META, Amazon, AppLovin etc) and direct demand channels