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Podcast Episode

Adster - Solving the Ad Monetization Puzzle for Publishers

November 15, 2024
32 minutes
Girish Vishwanath, Rajiv Kumaar
Adster - Solving the Ad Monetization Puzzle for Publishers
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About This Episode

In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionising ad monetization.

🔍 What's Inside This Episode?
  • The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.
  • The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.
  • The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue.
  • The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions.
  • What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers.
  • The challenges of building in-house ad solutions vs. using a ready-made platform like Adster.
  • Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers.

📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!

🎧 Listen, Subscribe & Stay Ahead in AdTech!

Topics Covered
Ad MonetizationPublisher SolutionsMeta-Mediation
Featured Guests
Girish Vishwanath
Rajiv Kumaar

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