More Ads, More Money? Not Always. The Smart Way to Monetize

What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.

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  Engineering challenges in building high-scale, low-latency ad tech platforms
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  AI-powered optimizations for publisher monetization
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  Strategic decision-making in ad tech development
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  The balance between technical complexity and user experience
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  How smart engineering can drive better revenue outcomes