From Nielsen to Adster: Sam Bell on the Biggest Shifts in Digital Advertising

In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies.

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  Sam's 25+ years in AdTech – from Nielsen to innovative startups
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  The rise of programmatic advertising and its impact on publishers
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  Challenges publishers face in scaling monetization & navigating walled gardens
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  The role of AI, machine learning, and dynamic pricing in ad optimization
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  How Adster's meta-mediation platform is revolutionizing transparency & efficiency