Podcast Episode
Why Gaming Publishers Must Take Back Control – A Deep Dive with Sony Joseph
December 13, 2024
42 minutes
Sony Joseph
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About This Episode
In this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization for gaming publishers today.
🔍 What's Inside This Episode?
- ✓The current state of ad monetization in gaming and mobile apps
- ✓Why gaming publishers need to take back control of their monetization
- ✓Challenges in the gaming ad ecosystem and publisher pain points
- ✓Sony's insights from founding Artifact and working in monetization
- ✓Strategic approaches to optimize gaming app revenue
- ✓The future of gaming monetization and publisher empowerment
📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!
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