In this episode, Girish Vishwanath and Ketan Chandak break down the real-world challenges of mediation platforms, the invisible costs of latency, and why publishers deserve transparency and control over their monetization stack. They go behind the scenes of Adster’s newly awarded patent, explain its impact on render rate, latency, and real-time decision-making, and offer a look at what’s coming next with a second patent in review.

Key Talking Points:

• Why today’s mediation platforms feel like a black box
• How Adster’s tech reduces latency and increases render rate
• Real-time auction logic that compares platforms per impression
• The publisher-first mindset behind the patent
• How much uplift publishers can actually expect (hint: it’s not marginal)
• Why more ads often results in worse UX and lower revenue

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