Why More Demand Won't Fix Your Monetisation Problem

Girish and Ketan break down why fill rate alone isn't the magic lever publishers think it is, and why the smartest publishers are optimising for something far more strategic.

• ✓
  The real formula for ad revenue: fill rate × render rate × eCPM × opportunities, and why ignoring any lever breaks the system
• ✓
  Why more demand ≠ more revenue, the inefficiency trap of single-mediation setups and overstuffed auctions
• ✓
  The eCPM challenge, why it's the hardest metric to improve, and how Adster's intelligence platform attacks it head-on
• ✓
  Dynamic yield optimisation in practice, using real-time user-level data to present smarter inventory to mediation platforms
• ✓
  The second- and third-order effects, churn, retention, and acquisition cost implications of aggressive fill strategies